Christine was previously a successful spa owner with more than 1700 sq. ft and a number of stylists. Over time, Christine decided that she wanted to downsize and make her life simpler with less responsibility, staff and the associated stresses associated with a large operation. She choose to return to a focused aesthetic business model as a room renter in another beauty establishment. Initially, Christine was performing a variety of skin related services, such as Hydro-microdermabrasion.
It was a fateful day that a Nubody sales representative showed up at her door to introduce her to the Dermalase IPL. Initially, Christine wasn’t interested, which is a common reaction when a sales rep walks through the door of any business. However, as a clever business person, Christine was convinced to allow Monique – the sales rep in this story – to bring her to another local Dermalase owner to see how she was doing with her device treatments. The owner of the other business was enthusiastic and let Christine know that she loved her device and her clients did as well. That live testimonials from another business owner like herself, was very powerful.
Monique informed Christine that she could be earning up to $10,000 additional income a month through hair removal and skin rejuvenation treatments – by working smarter, but not harder.
As it happened, Christine had recently attended the Vancouver ESI Spa show and spoke to a number of laser companies as well as attended a seminar on the topic of laser services. After reviewing the Dermalase specifications and speaking with one of Nubody’s trainers, she believed the device to be every bit as powerful and effective as much higher priced devices.
Christine recalled “My intuition told me to do it”. Now after less than 1 year of owning the Dermalase, 75% of Christine’s business revenue is made through hair removal and skin rejuvenation services. “Monique still calls me regularly to ask if I’m making $10,000 a month yet” laughs Christine, “And I tell her that it’s getting close. I’ve more than doubled my income to-date and I believe I’ll be there by this fall”.
As a business that rents a space within another business, it can be tough or impossible to attract the attention of walk-by-traffic – as there is often no signage outside to gain their attention. Christine has used Groupon to find new customers and her in-store customer service to keep them as well as introduce them to new services.
“Many people don’t agree with using Groupon”, Christine says, “They complain that Groupon has lowered the price of treatments, etc, etc. However, I use it as a tool to gain new customers. I don’t have the lowest price or the highest price – but, what I do have is over 270 customer reviews with a 99% satisfaction rating – and that is what draws people to my business. They want great service and results and are willing to pay a little bit more for it”
Christine enthused “With the Dermalase, I can offer effective treatments at a reasonable price within a short time frame. I’ve heard from customers that other laser technicians are asking them to commit to 10 or even 20 treatments and that’s not fair to the customer.”
Soon Christine will begin to renovate her space, while continuing to build her clientele and revenue through even more IPL treatments and less of the other services. Her success is a result of truly working smarter and not harder.
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If you want to learn more about the Dermalase IPL - the lowest priced, Health Canada approved IPL Laser Hair Removal and Skin Rejuvenation device manufactured and serviced right here in Canada, including training and certification - just give us a call at 604-788-3413 to book your FREE demonstration.