A thorough, quality consultation is an integral part of winning new business and growing your profits To be successful with your...

It’s only October, but you should be planning your holiday marketing now for your beauty business. According to The National Retail...

Whether you are thinking of starting your own beauty business, or have already been in business for years - often equipment purchases can...

Instagram is the hottest social media platform under the sun right now – and if you are in the beauty industry – this is the perfect...

Discounting and lower your prices, also lowers your brands value as well as effects your profitability - so, when you make a decision to...

We know that marketing can be costly, such as running ads in your local newspaper or printing and mailing a direct flyer, but there are...

Christine was previously a successful spa owner with more than 1700 sq. ft and a number of stylists. Over time, Christine decided that...

As summer is quickly approaching and the temperature rises, people become more interested in hair removal and skin rejuvenation...

No matter what business you have, you will have to embrace marketing to grow and maintain a solid customer base - and increase revenue....

You may have not considered it - with the advent of social marketing - and it may seem passé, joining a local Chamber of Commerce, but,...

Saima Ikram of Freya Medi-Spa is enjoying the fruits of a successful business and has plans to open more branches of her spa, but the...

Tired of shaving, tweezing or waxing and thinking of trying IPL laser hair removal to go hair-free for good? Here’s everything you need...

Little over a year later, Tammy Stephens home-based business, Aisling Laser & Skin Care, is going as strong as ever. In fact, in her 15th...

Just because you’ve added a new service or treatment to your beauty business – doesn’t mean your clients are going to rush to book...

For some aesthetic and medi-spa businesses, January and February can be tough months getting clients in through the door after frenzied...

When you make the decision to purchase your laser, you are also making a decision to begin a relationship with the laser manufacturer -...

Hair reduction is still one of the most popular treatments in salons and spas across Canada today. The use of Intense Pulsed Light (IPL)...

Dr. Gloria Octaviano, explains the differences between Lasers and IPL (Intense Pulsed Light) devices. Lasers (eg. Diode, NdYag) use a...

When I first owned and ran my salons, before starting NuBody Equipment, I found that hiring an aesthetician was a little bit like cooking...

It's no secret that the beauty industry in Canada is booming and Canada is a global leader with more than $1.4 Billion in sales in the...